Home News & Opinion Sonia Elicia, Tan Yan Rong and Antarika Sen

Sonia Elicia, Tan Yan Rong and Antarika Sen

Opinion
Author image
Sonia Elicia, Tan Yan Rong and Antarika Sen
The platform for discovery: Will TikTok be the new search engine?
23 January 2023 • TikTok is fast becoming a search engine for users to discover new products, places and user reviews, and Milieu Insight’s Sonia Elicia, Tan Yan Rong and Antarika Sen say brands can leverage the platform to think beyond traditional advertising strategies.
About Sonia Elicia, Tan Yan Rong and Antarika Sen

Sonia Elicia is marketing lead at Milieu Insight. Tan Yan Rong is senior marketing executive at Milieu Insight. Antarika Sen is lead researcher at Milieu Insight.